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Casual Fashions

Handwoven fabrics have been instrumental in creating several mega fashion trends internationally, over the last few decades. These include bleeding Madras Checks during the sixties and seventies; seer sucker and cheesecloth during the seventies and eighties; chambray & broken twill during the eighties and nineties; and a variety of dobby stripes; yarn dyed checks & stripes; light canvas; casement and woven textures, which have become part of a classic casual wardrobe for men and women.

Casual shirts, pyjamas, cargos, capri, shorts, jackets, blazers, women’s tops, dresses, blouses, beach wear, nightwear to kids and infant wear… the range of garments made from handwoven fabrics from India is infinite. All these are being exported to over 100 countries from India. USA, EU and Japan together buy about 60-70% of the entire volume.

Manufacturing of fashion casuals and leisure apparel is India’s core competency. Leading design and fashion houses and retailers include an element of handwoven garments in their collections. They have been sourcing these garments from Indian garment exporters year after year.

Due to their highly eco-friendly and sustainable character, garments made from handwoven fabrics are gaining popularity with the Western consumers. Certified organic cotton products are particularly in demand.

Salem, Coimbatore, Surat, Jaipur, Odisha, Bengaluru, Lucknow, Varanasi, Shahjehanpur are amongst the key producers of apparel and fashion fabrics in running lengths, which are then converted into readymade garments in cities like Mumbai, Delhi, Bengaluru, Chennai, Coimbatore and Ahmedabad.