HEPC/EF/Interextile Shanghai/China/19-20                                                         Dt.12.06.2019 

                                                            CIRCULAR                                                                                                                                      To

All Members & RTEs of the Council 


Sub: Inviting application from member exporters for participation in Intertextile Shanghai Hometextiles, Shanghai, China during 28-31 August 2019 – Reg.

Special Booth offer for 6 sq.mts !! Avail the Golden opportunity!!


This is in continuation to Council’s circular dated 14/05/2019 inviting application from member exporters for participation in Intertextile Shanghai Hometextiles, Shanghai, China during 28-31 August 2019. Council is pleased to inform that fair authority has accepted industry demand of reduced stall size of 6 sq.mtr for participation in this event.

1. About Intertextile  Shanghai Hometextiles, Shanghai, China 

HEPC is repeating its participation in Intertextile Shanghai Hometextiles, Shanghai – a fair for Home Textiles and Accessories to be held in Shanghai, China, during 28-31st August 2019. Details of participation in Intertextile Shanghai Hometextiles are as below: 

Organizer : Messe Frankfurt (HK) Ltd

Date          : 28-31 August 2019

Venue       : National Exhibition and Convention Centre (Shanghai), Shanghai, China

Product Profile:

Decorative fabrics

Curtain fabrics & accessories, window screening fabrics & Curtain products (fine products)

Upholstery fabrics, leather and accessories

Bedding products

Bed linen, blanket & bedding products

Terry, toweling products and bath mat

Futons (Down products, silk and quilt), Pillow and memory foam

Mattresses, mattress protectors, pads, cushion, baby bedding

Wall and interior decoration

Wall covering products

Carpets & rugs, table & kitchen linen

Window (non-textile)

Sun-protection systems (Sunshade, roman, venetian blind etc)

Curtain accessories (Curtain track, rod and motor etc)

Outdoor textile products and outdoor household products Others

Digital Printing

CAD/CAM/CIM system, design & styling

Textile for contract market, trade publications and e-commerce

2. Participation fee details:


Subsidized rate

(Subject to approval from Ministry)

Non- Subsidized rate

Cost of 6 sq.m. stall Rs.75,000/- Rs.1,47,000/-
Cost per sq.m. – upto 12 sq.m. Rs 12500 /- per sq.m. Rs.24500/- per sq.m
Cost per additional sq.m. – above12 sq.m. Rs.24500/- per sq.m.

(multiples of 3 sq.m.)Rs.24500/- per sq.mCorner charge (Extra, if applicable)

10% extra of total participation fee

10% extra of total participation fee


Please note that the stand sizes are available only on a minimum area of 6 sq.m and in multiples of 3 sq.m thereafter.

In case of approval from Ministry, subsidized participation fee will be considered and the fee will be reimbursed / collected accordingly.

3.Grant Eligibility

HEPC has proposed participation in this fair under National Handloom Development Programme of Office of the Development Commissioner (Handlooms) and the approval is awaited from the Ministry.

  • Member participants are entitled for participation under subsidized category availing   grant only upto a maximum of three participations in a particular trade fair.
  • Participants with annual export turnover of less than Rs.30 crore in the preceding financial year (2018-19) will be eligible for subsidized participation charges.
  • Each participant company (for one person) will also be eligible for Travel grant reimbursement of Rs.50,000/- (Economy class) or actual travel cost, whichever is less subject to approval from Ministry.
  •  Subsidized participation in only one event in a calendar month is allowed and a maximum of 3 events in a year.

4.Selection Criteria

Selection will be on First Come First Served basis.
Preference will be given to registered holders of India Handloom Brand & first-time participant of handloom products so that there will be at least a minimum of 30% (6 participants) IHB / first time member exhibitors in the event. Interested member exporters of handloom products may send their fair  full participation fee (subsidized rate)  as per the space requirement along with application to the council on or before last date of receipt of application as stipulated in the circular.

Further it is requested to submit an undertaking form (format enclosed) for participation in the event at non-subsidized charges if no approval is received from ministry.


  •      Open display of “price tags” and “Stock lot” tags on samples on display in the booth
  •      Sale of stock lot in the booth
  •      Encroaching on AISLE area and other activities which affect co-exhibitors
  •      Subletting the allotted stall.

5.Payment details

Payment has to be made through any one of the following mode of payment.

Option-1: Online payment through payment gateway

Option-2: Payment through RTGS

Option-3: Payment through Demand Draft/at par multicity cheque in favour of Handloom Export Promotion Council payable at Chennai, if online/RTGS payment is not feasible. 

Please click the link (https://www.hepcindia.com/wp-content/uploads/2019/03/Payment_Procedure.pdf) for more details on Instructions for payment.

Payment received without undertaking form will not be considered for allotment. Amount once paid will not be refunded under any circumstance except cancellation of fair participation by HEPC. 

Payment may be made through RTGS to the following account of the Council

Name of Account        : Handloom Export Promotion Council

Bank Details                :State Bank of India,

Branch                         : Greams Road,Chennai

Account No.                : 35346171521

IFS Code                     : SBIN0020243 

(Please mention your company name in the remark column, while making payment through bank transfer.

6. Application form

Please click the link ( https://www.hepcindia.com/wp-content/uploads/2019/03/Application-FORM-International-2019-20201.pdf ) to download the application form and submit it with payment details.

7. Last date for receipt of application along with payment is 24/06/2019.

With regards,


(Dr.S.B.Deepak Kumar IAS)

Executive Director

Encl: Undertaking Letter