HEPC/FAIR/Ambiente/Circular/18-19                                             04.08.2018



All Members/RTEs of the Council




Sub: Inviting application from member exporters for participation in Ambiente 2019 – Reg.


1.0 About Ambiente Fair

Ambiente is organized into three separate product segments: Dining, Giving and Living.The broad spectrum at Ambiente includes Tableware, Kitchenware and household products in the dining area, gifts and personal accessories in the giving area and interior design, furnishing and decoration in the living area.

As there is demand from the exporters to participate in this event, Council would like to participate in this event underNHDP scheme during 2018-19.


Details of participation in Ambiente 2019, Frankfurt, Germany are as below:


Date    : 9th– 13th February 2018

Timings: 9.00 am to 6.00 pm

Venue  : Hall 10.1, Messe Frankfurt Exhibition Gmbh, Frankfurt, Germany


2.0 Participation fee details:


Subsidized rate

Cost persq.mtr.

Standard booth 10.5sqm each (9Nos)


Standard booth 17.5sqm each (1 No.)


Corner charges

10% extra


Booth size is prefixed and no alteration is feasible.

2.1 Payment details:

Interested member exporters of handloom products may send their total participation fee for the required space along with application(application downloadable from https://www.hepcindia.com/wp-content/uploads/2016/03/Application-FORM-International-2017-18-.pdf.) to the council on or before last date of receipt of application as stipulated in the circular.

Payment has to be made through any one of the following mode of payment.

Option-1: Online payment through payment gateway

Option-2: Payment through RTGS

Option-3: Payment through Demand Draft/at par multicity cheque in favour of Handloom Export Promotion Council payable at Chennai, if online/RTGS payment is not feasible.

Please click the link (https://www.hepcindia.com/wp-content/uploads/2016/06/payment-procedure.pdf) for more details on Instructions for payment.

Amount once paid will not be refunded under any circumstance except cancellation of fair participation by HEPC.

3.0 Grant Eligibility:

HEPC has proposed participation in this fair under National Handloom Development Programme of Office of the Development Commissioner (Handlooms).

  • Member participants are entitled for participation under subsidised category availing grant only upto a maximum of three participations in a particular trade fair.


  • Participants with annual export turnover of less than Rs.30 crore in the preceding financial year (2017-18) and having minimum 12 months membership with the Council will be eligible for subsidized participation charges.
  • Each participant company (for one person) will also be eligible for Travel grant reimbursement of Rs.50,000/- (Economy class) or actual travel cost, whichever is less.
  • Participation in only one event in a calendar month is allowed.


3.1 Selection Criteria:

Application received without payment will be invalid.

Preference will be given to registered holders of India Handloom Brand &firsttime participant of handloom products so that there will be at least a minimum of 30% IHB / first time member exhibitors in the event provided their applications along with required payment are received on or before the last date of receipt of application as stipulated in the circular.

Priority will be given to those who have already submitted their expression of interest along with advance payment provided their applications along with necessary balance payment as specified in this circular reaches the Council on or before the last date of receipt of application as mentioned below.


4.0 Last date for receipt of application along with full payment:31.08.2018


Sincerely yours,




Joint Director